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Now the lean-forward three-foot interaction of the computer is joined by the lean-back three-yard interaction of the TV - and the three -inch interaction with handheld devices.
Each can be linked to a corporate network through a universal IP connection.
Despite some valiant attempts, staggeringly easy to use products - which would be windscreens to all device makers - have yet to appear on the horizon.
These products will be most likely to come from outside the traditional IT domain, or those with strong design house influences such as Apple or Sony.
So how to spot if a company is a windscreen or a fly about to go splat? There are some identifiable attributes of each. Flies are often first to market, windscreens are first to volume. Flies go for boutique or specialised navel-gazing industry standards, windscreens go for ones that make sense to most customers, even if technically they aren't the best.
Flies stick too long with the hilly uphill stages of the analyst hype cycle, windscreens move in at the trough in readiness for the rise to profitability. Flies cling on to the last ounce of revenue from a dying cash cow, windscreens kill or sell off the cows to invest in new stars.
It's not about company size but attitude. Fly carefully - or invest in wipers.
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