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Security product marketing getting more creative

Security product marketing getting more creative
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Symantec now has a rock band.

Now we find that BitDefender has, umm, scantilly-glad dancing women dancing (not for the easily offended).

It's worth mentioning that when we signed a license agreement with BitDefender to include their scanning engine in our Ninja mail security product, they sent an interesting gift: A bottle of wine and condoms.

We'll stick to giving away motorcycles, home-entertainment systems and, of course, staging lucha libre contests.

Posted by Alex Eckelberry on 05 Jan. 2007

Tags: Windows