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QR codes coming to Harrods

QR codes coming to Harrods
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QR codes (2 dimensional bar codes) have been around for over a decade now. 

Whilst useful for inventory control, they have found particular favour in Asia for consumer marketing.  

Japanese camera phones enable time pressed salarymen (and women) to snap the QR code of a product or billboard, taking them directly to a mobile advert without the hassle of typing an interminable URL.  

According to the Times, Harrods will use the codes in adverts to engage the attention of customers. 

The lack of compatible handset software will cause problems, but this is such a useful service I hope it catches on.

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Tim Belfall

Posted by Tim Belfall on 18 April 2008

Condico is a start-up organisation based in London whose purpose is to build a sustainable, profitable business that is attractive to customers, business partners and future investors.  Condico’s focus is on the primary portfolio and to cover the spectrum of MDM solutions, Condico intends offering other device encryption and security products - the combination providing a ‘one-stop-shop’ MDM vendor. 

Tags: Business Continuity, RFID