The additional privacy inherent in the product is the result of a remotely hosted Web browser, which eliminates the possibility of the user's usage habits being tracked by the ISP.
"Our users surf from behind the curtain of our domain," explained Paresh Morjaria, managing director of De Futuro. "As a result, web browsing is once more anonymous. This is a huge benefit for users concerned about Big Brother peeping into their Web usage records. From here information can be derived that could negatively impact on their employment opportunities, insurance prospects or relationship with current employers.
Indeed, Sir Tim Berners-Lee, inventor of the World Wide Web, has recently raised the insurance issue with regard to the launch of Phorm, a tool used to target advertising based on Web surfing data. Sir Berners-Lee highlighting such issues demonstrates that many individuals and businesses don't want their activity to influence the content, or increase the frequency, of the adverts they are exposed to. They see this as a breach of their privacy."

Have you read these related articles?
Newsletter: