The images displayed are extremely graphic in content. When an image is clicked, the user is redirected to a site pushing a fake antispyware program.
Searching Google for the term “href=//imagesoap” pulls up a large number of results. (Warning: the results returned are highly graphic in content, and do lead to malware.)
Sites observed as infected include:
faa.orgmovieweb.com
finlayongovernance.com
exmoorcastingsupplies.co.uk
interbrand.com
montecarlofans.com
ceiling-fans.biz
paxworld.com
travelandleisure.com
flexexamples.com
venganza.org
killerfrog.com
And plenty more.

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