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Gold'en Rant : It's not just arrogance, It's Microsoft arrogance

Author: Steve Gold| Date: 11 July 2008| Tags:  Microsoft, Operating Systems, vista
Gold'en Rant : It's not just arrogance, It's Microsoft arrogance
I finally succumbed over the weekend just gone and replaced the last of my Windows XP machines with a Vista system and was feeling more than a little sad at the time.

That sadness turned to anger after I started seeing reports of a speech made by Brad Brooks, corporate vice president of Windows Consumer Products, at Microsoft's worldwide partner conference in Houston on Tuesday.

"There are a lot of myths around Windows Vista. We know the story is very different than what our competitors would like us to think," he said, adding that Microsoft is working an advertising program that retaliates against "noisy competitors,"

In a clear reference to Apple, Brooks told his audience that, whilst the industry thinks that the sleeping giant is still sleeping, it has now woken up and wants to get the true message of Vista across.

It's clear from Brooks' comments that Microsoft is planning a multi- million dollar advertising campaign for Vista. And, unless I'm much mistaken, it's going to try and rubbish the Apple Mac OS operating system along the way.

The story has it's parallels with US politics. When US politicians run out of positive things to say about themselves, they start rubbishing the competition. And these types of campaigns rarely succeed.

The reason? The voting US public ain't that stupid. Likewise with Vista. The computer user community ain't that stupid.

 
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